Official Journal of National Research Council of Thailand in conjunction with ABAC Journal
EDITORS of SOCIAL SCIENCE ASIA : Official Journal of National Research Council of Thailand in conjunction with ABAC Journal
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Table of Contents
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A DYNAMIC MODEL OF FACTORS INFLUENCING OF TRUST, ATTITUDE, SUBJECTIVE NORM, AND PERCEIVED BEHAVIOR CONTROL ON E-COMMERCE REPURCHASE INTENTION TOWARDS GENERATION Z IN THAILAND
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AN EMPIRICAL STUDY ON GEN Z MALE CONSUMERS’ CHOICE OF NATURAL SKINCARE PRODUCT IN BANGKOK
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EXPLORING THE BRIGHT SIDE OF THE STRESS FROM COVID-19 TO IMPROVE THE HOTEL STAFFS’ CITIZENSHIP BEHAVIOR
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A FEASIBILITY STUDY OF DEVELOPING A RETIREMENT COMMUNITY PROJECT IN THAILAND
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A SYSTEMATIC REVIEW OF THE EFFECTS OF ANIMATION ADVERTISEMENTS ON CONSUMER PERCEPTION
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BOOK REVIEW : ELON MUSK: The Life, Lessons & Rules for Success
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